I am in love with whoever the creator of this brand is. I think it’s a wonderful product, healthy alternative and good for those weak stomachs. My sister-in-law got my girls hooked over the holidays and I am glad that we can find it locally. It is hysterical to hear little 3 year old girls walking beside me in the grocery store chanting “Pirate’s Booty” while in their princess dresses. We get strange looks from some people, smiles from others and then the ever so maddening look of those annoyed that any person under 40 is in the grocery store or out in public for that matter. My favorite is when they start singing “booty booty booty” in their little sweet and innocent slightly lispy voices. We had a big cookie from the bakery, hummus/crackers and pirates booty for dinner last night! ha-ha YUM!